Retail giant Costco stocks shelves with alcoholic chocolate milk
By Daily Mail Reporter
Last updated at 2:17 PM on 31st December 2010
First there was alcoholic whipped cream, then the controversial Four Loko caffeinated strong drink – and now retail giant Costco has put its considerable weight behind a new brand of alcoholic chocolate milk.
On sale at Costco: The 40 proof Afult Chocolate Milk is being sold at retail giant Costco for around $15
The drink has gone on sale relatively recently, but is likely to draw the same criticism as its alcoholic friends Cream – the alcoholic whipped cream – and Four Loco.
Adult Chocolate Milk was developed by Newport Beach mother Tracy Reinhardt, who claims she mixed up the liquor in her kitchen after putting her kids to bed one night.
After enjoying the results and spotting the marketing potential, she teamed up with Nikki Halbur, a former classmate from Santa Ana’s Mater Dei High School.
Major endorsement: The alcoholic milk’s prominence in Costco – America’s largest membership warehouse chain – virtually guarantees the brand’s success
Together they refined the formula, then started selling and marketing it.
The high-profile spot in Costco is a major coup for the fledgling company.
In December the
Banned: Four Loko – a caffeinated alcoholic drink – was removed from sale
The agency said Phusion Projects, maker of Four Loko, and United Brands Co., maker of Joose, were ordered to remove their products from retail.
The controversial drinks drew national attention after a girl nearly died and nearly a dozen students from Central Washington University were rushed to hospital.
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Vernon J DOES NOT approve of this product. 40 – proof amatuers.