How we do movies

A studio could charge $12 for a standard ticket, or $12 for a streaming, day one rental. The difference is the $12 they get from the digital customer has no chunk carved out of it for the movie theater (as small of a chunk as that may be, it’s still something). The consumer gets to avoid the hassle of driving, parking, finding babysitting, dealing with overpriced snacks,

http://www.forbes.com/sites/insertcoin/2014/12/27/what-the-interview-accidentally-taught-us-about-digital-film-distribution/