Kemps has become the first major ice cream brand to enter the cryogenically frozen ice cream category with the launch of IttiBitz. The company describes the new product as “a revolutionary new chilled dessert product concocted of small creamy bits of ice cream that instantly melt in your customer’s mouth.” Of course that is a revolution that was fought and won by Dippin’ Dots about 20 years ago, when it launched the first product in this particular niche of the frozen dessert market. Joining the revolution since then have been MolliCoolz and MiniMelts. Kemps does note that IttiBitz is “entirely different from other pelletized ice cream products on the market” in that the IttiBitz ice cream balls “are larger in size, have an eight-month shelf life, and can be served, stored and shipped just like regular ice cream at temperatures of up to 10 degrees. Similar products to IttiBitz require special handling, unwieldy equipment and storage temperatures of 40 below zero.”
http://www.allbusiness.com/manufacturing/food-manufacturing-dairy-product-ice-cream/3966617-1.html