1984 JUICY JUICE was purchased by Libby, McNeil, and Libby (a wholly-owned subsidiary
of NESTLÉ).
1986 LIBBY’S took over and reformulated, repackaged and re-launched NESTLÉ JUICY JUICE in Boston, Rochester, New York, Baltimore, Charlotte, Atlanta, Tampa, Chicago, and Cleveland.
1988 LIBBY’S JUICY JUICE expanded distribution base to Minneapolis, Seattle, San Francisco, Spokane, Sacramento, and Portland.
1989 LIBBY’S JUICY JUICE began its first network television and print advertising campaigns.
1990 LIBBY’S JUICY JUICE 46oz glass container was introduced in a variety of flavors. Distribution of 8.45oz 3-pack and 46oz can was expanded.
1996 LIBBY’S JUICY JUICE became a proud
sponsor of the three time Emmy Award winning PBS Arthur series for children.
2003 LIBBY’S JUICY JUICE introduced two new flavors, Mango and Peach in 46 oz. plastic bottles and 46 oz. cans to expand flavor offerings.
2006 LIBBY’S JUICY JUICE becomes NESTLÉ JUICY JUICE.
